Italian car maker Fiat has roped in 53-year-old Enrico Atanasio to turn around the fortunes of its struggling Indian operations as rivals such as Volkswagen rapidly ramps up its market share in the world's fast-growing automobile market after China. Atanasio will take charge as Fiat India's senior vice-president (commercial) to spearhead an initiative to boost product pipeline and overhaul marketing functions .
Two top executives in the commercial operations, Ravi Bhatia and Tarun Khanna, will report to the new Italian head. While Bhatia will coordinate with the joint venture partner Tata Motors, Khanna will be in charge of spare parts sourcing. Rajeev Kapoor will continue to be the president & Chief Executive Officer of Fiat India. The move to bring an Italian to the top management stems from Fiat's desire to align the Indian operations to the global brand. "It was felt that an Italian would help in better global brand positioning and in aligning the Indian operations with the global operations soon.
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